context [kahn-tehxt]
noun
1. The parts of a written or spoken statement that surround or follow a word or passage that help give the word or passage meaning.
2. The circumstances that surround a situation, event, something that happens, something has been said/written, etc.
EX. This is a great example of how the internet can take anything out of context; what started as a joke between two friends, one of whom was an important employee at Microsoft, escaped it's bounds and the sarcastic words of the employee were taken as serious statements (rather than the trolling that they appeared to be by the language and lack of logic) by a great number of gamers.
Within hours of this hitting the net like a sack full of bricks through the glasshouse gamers are constantly rebuilding (after smashing it down themselves over some perceived slight), many a gamer was declaring Microsoft dead and that they would be buying a PS4. The sad part? Even if the rumors about "always online" aren't true (and I hope they are), many gamers will hold to the story until it is beaten to death with advertising by Microsoft. People need to be a little more skeptical and patient when it comes to stuff they find out about online. Last time I checked, Twitter wasn't a forum for anything other than mindless nonsense anyway...