WTF WEDNESDAY PRESENTS
Yesterday, George Lucas (as seen in the link above) announced the deal he made to sell Lucas Films to the Walt Disney Co. for a cool $4 Billion. Since Lucas owned the company 100%, he gets all the money and has claimed he will give most of it to charity. Perhaps more vital to know is that Lucas announced that Star Wars Episode VII will be hitting theaters in 2015. My reaction to this news was a mix of shock, horror, and excitement...
Lucas is smart to put his work in the hands of Disney, as long-time collaborators and as a company that has a great history with franchising and protecting brands; the perfect example, as of late, of Disney's involvement making a successful product was in the culmination of Marvel Film's crowning achievement, The Avengers. The film was the highest grossing live action film in Disney's production history and is generally agreed to a great film. It seems like Disney's plans are to basically go, "Hey! You make good stuff? Here is all this money and resources! Make more of that stuff and we'll all be rich and happy!" Plus, this means more Disney World Star Wars attractions which just makes me giddy with expectations. Well, there is on thing I am very weary about...
